Register now for this “must attend” Cleveland event, the 2025 Cleveland Market Research Conference

Thursday May 15, 2025

ABOUT THE CONFERENCE

Join us at the Aviator Event Center in Cleveland, Ohio on Thursday May 15, 2025 for our full one-day conference followed by Happy Hour on site in Gabriella’s. With a focus on knowledge sharing, skill building and networking, attendees have come to love the friendly atmosphere and world-class content that have become the hallmarks of this event. Total event registration is limited to the first 100 attendees, so register now.

Location Information

Location Name
The Aviator Cleveland
Address
20920 Brookpark Rd, Cleveland, OH, 44135 US
Directions
Google, Bing, MapQuest

Conference Schedule

8:30 - 9:10 AMRegistration/Continental Breakfast

9:10 - 12:00 PMConference Presentations

12:00 - 1:30 PMLunch Break

Lunch will be provided.
For any dietary preferences/restrictions please reach out to Kristen Deevers ([email protected]) or Mary Hurley ([email protected]) by May 1st.

1:30 - 4:15 PMConference Presentations

4:15 - 5:15 pmNetworking Happy Hour

Presentation Topics

Demand Space Illumination

Derron Wrubel, CMI Co-Pilot, Meals Brand Expansion and Licensing / Nestlé, and Patrick Arminio, Sr. Vice President Client Strategy / Quester

Shift Happens: Decoding the Evolving Kinetico CX

Jack Suvak, Chief Operating Officer, Trifecta Research and Beth Allison, Vice President, North American Residential Marketing / Kinetico Incorporated

Reinventing Product Innovation with Generative AI-Enabled Insights

Amanda Beacher, Senior Consumer Insights Manager / The Hershey Company

Buyer + Seller Perspective on Data and Sample Quality

Rod Antilla, President / Action Based Research and Mary Draper, Vice President Business Development / EMI Research Solutions

Exploring the Transformative Role of AI

Grant Ronan, Director, Solution Strategy / aytm

New Realities of Qual Research: A Point of View From All Sides

Conference Planning Committee

Attire

The dress code is business casual.

Cost

Early IA Member*: $325.00

Early IA Non-member*: $375.00

Regular IA Member: $400.00

Regular IA Non-member: $450.00

*Early registration ends on Friday, April 18 at 5:00 PM (ET)

Regular registration ends on Wed., May 7 at 5:00 PM (ET)

Cancellation Policy: 50% refund if cancel prior to 5 PM Eastern on Wednesday, May 7, 2025 (close of regular registration). NO Refund after 5 PM Eastern on Wednesday, May 7, 2025

Registration may be transferred to another attendee if committee is informed of transfer by Tuesday, May 6th, at 5 PM via email or telephone call.

Contact an Event Co-Chair (Kristen Deevers at [email protected]) or Mary Hurley at [email protected]) for more information on any of the below discounts or special registration needs.

Multiple attendees from same company: For 6+ paying attendees from the same company each registered attendee will qualify for a discount of $25 off the current published registration fee.

Student + Faculty discount/registration limits: Full time student registration fee = $150, faculty accompanying student registration fee = $325. No more than 5 total attendees (students + faculty) per school/university. Student attendance will be determined up to the maximum number permitted on a first come, first served basis.

Conference Sponsor Discount: For Cleveland Conference Sponsors first attendee is free per the sponsorship agreement, each additional participant from the sponsoring company will receive a discount of $25 off the current published registration fee. For Insights Association North Central Chapter Platinum Sponsors each participant from the sponsoring company will receive a discount of $25 off the current published registration fee.